Cruise NewsNorwegian Cruise LineRecord Breaking Sales for Norwegian's New Cruise Ship, Norwegian Prima

Record Breaking Sales for Norwegian’s New Cruise Ship, Norwegian Prima

Norwegian Cruise Line saw record breaking sales when their new cruise ship, Norwegian Prima, opened for bookings last week.

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Cruises on Norwegian Prima will begin in August 2022. The first of six cruise ships within NCL’s all new Prima Class, the vessel will offer guests exciting itineraries, the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories, and Brand-first experiences with Ocean Boulevard, Indulge Food Hall, The Concourse, Infinity Beach and Oceanwalk.

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“Every aspect of Norwegian Prima, from bow-to-stern, was conceptualized with the guest in mind,” said Norwegian Cruise Line’s President and CEO Harry Sommer. “With this world-class ship, we are providing our guests with more wide-open spaces, elevated service, thoughtful design and a variety of experiences that go beyond expectation. Our record-breaking sales are a clear indicator of our guests’ excitement to return to the ocean and of the significant demand for a premium vacation experience.”

Norwegian Prima will not only offer the largest variety of suite categories available at sea but will also boast a redefined The Haven by Norwegian, NCL’s ultra-premium keycard only access ship-within-a-ship concept.

The Haven will feature an expansive sundeck, a stunning infinity pool overlooking the ship’s wake and an outdoor spa with a glass-walled sauna and cold room.

“Norwegian Prima is already proving to be a gamechanger for NCL,” added Sommer. “Norwegian Bliss, which debuted in 2018 and boasted our biggest booking day ever during her unveiling, has been outpaced by Norwegian Prima, which has doubled the prior record. In addition, nearly 20 percent of bookings are for our Haven suites, indicating the desire for top-of-the-line experiences.”

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Ben Souza
Ben Souza
Ben is a world traveler who has visited 40+ countries, taken over 80 cruises. He is one of USA TODAY's experts for their 10Best Readers' Choice Awards. His writings have appeared and been cited in various media outlets such as Yahoo News, MSN, NPR, CNN, Fox, and ABC News. Ben currently resides in Cincinnati, Ohio. Follow Ben on Instagram. Visit Ben Souza on Linkedin. You may email Ben at [email protected].
Cruise NewsNorwegian Cruise LineRecord Breaking Sales for Norwegian's New Cruise Ship, Norwegian Prima
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