Cruise NewsCarnival Partners with Samsung and AT&T to Launch Virtual Cruise Experience

Carnival Partners with Samsung and AT&T to Launch Virtual Cruise Experience

Carnival Corporation has partnered with AT&T and Samsung to launch a virtual reality cruise experience in select AT&T stores.

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Kicking off in 133 AT&T stores across 37 states, customers can trial a unique experience on the Samsung Gear VR, powered by Oculus. Store visitors can walk up to the Gear VR demo, put on the headset and be surrounded by the sights and sounds of a warm and sunny cruise vacation. The virtual reality content is first-of-its-kind and exclusively developed by Carnival Corporation and its 10 global cruise line brands.

Samsung Gear VR1 – designed to accelerate virtual reality into the mainstream – provides an untethered, fully-immersive experience with 360-degree content for an extremely high quality mobile VR experience. Built to work with Samsung’s Galaxy S6, S6 edge, S6 edge+ and Note5, the Gear VR headset lets people enjoy an ever-growing library of premium and entertaining games, apps, photos and videos.

Consumers will also be able to enter a sweepstakes to win one of 10 seven-day cruises on Carnival Corporation’s Holland America Line, Princess Cruises and Carnival Cruise Line brands by checking the virtual reality experience and sign up via an in-store tablet or by visiting The sweepstakes is available Feb. 19 to Mar. 11.

Arnold Donald, the CEO of Carnival Corporation, gave the following statement:

“Globally, the growing popularity of cruising vacations is far outpacing land-based vacations, by a 23 percent margin. But there are still many people who have not had a chance to enjoy the one-of-a-kind experience we provide with one of our 10 cruise line brands.

With most of the U.S. dealing with winter weather, the timing for this launch is designed to give people a fully immersive look at why cruising is a great vacation – and helps remind them to think about going on a cruise when planning their next vacation.”

AT&T In-Store Experience
The in-store virtual reality display uses the Samsung Gear VR headset. The headset has a wide field of view and precise head tracking for a great VR experience. The VR content, developed by Carnival Corporation, highlights decks, staterooms, entertainment venues and other exciting features. It showcases ships from the company’s Holland America Line, Princess Cruises and Carnival Cruise Line brands and beach and excursion offerings in Barcelona, Mexico and other popular destinations. The experience and Carnival promotion will be in 133 AT&T stores – a full list of participating AT&T locations is available here: About 1100 more will have the content available on a Gear VR headset for demo by customers.

“Our customers know they can come to an AT&T store to experience the future of a connected life. The Samsung Gear VR is awesome, especially with this great content from Carnival. We couldn’t pass up the opportunity to show it off,” said Brian Shay, president, Retail Sales and Distribution, AT&T.

“Samsung Gear VR delivers an innovative way for people to transport themselves to far-away locations from around the world,” said Tim Baxter, president of Samsung Electronics America. “Now, people can immerse themselves into a one-of-a-kind cruise line adventure, powered by virtual reality. We are excited to work with the premier brand in leisure travel to bring the complete cruise line experience to AT&T’s stores across the U.S.”

Carnival Corporation is the largest travel and leisure company in the world operating ten different cruise lines that sail to all corners of the globe. Cruise brands include Carnival Cruise Line, Princess Cruises, Holland America Line, Cunard, AIDA Cruises, P&O Cruises, and Fathom.

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Ben Souza
Ben Souza
Ben is a world traveler who has visited 40+ countries, taken over 70 cruises. He is one of USA TODAY's experts for their 10Best Readers' Choice Awards. His writings have appeared and been cited in various media outlets such as Yahoo News, MSN, NPR, CNN, Fox, and ABC News. Ben currently resides in Cincinnati, Ohio. Follow Ben on Instagram. Visit Ben Souza on Linkedin. You may email Ben at [email protected].
Cruise NewsCarnival Partners with Samsung and AT&T to Launch Virtual Cruise Experience

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