MSC Cruises has launched an industry first pricing structure that will give passengers the perfect experience based on their own preferences. There are four pricing structures that range from those seeking a budget friendly cruise to the all inclusive VIP club level experience.
The pricing structures are valued up to $700 per passenger in the following four experience categories: Bella, Fantastica, Aurea, and MSC Yacht Club.
The Bella Experience is aimed at budget conscious cruisers who book balcony, oceanview, or inside staterooms. This basic cruise package allows guests to add a la carte services as they desire such as beverage and spa packages. This is the cheapest of the four options.
The Fantastica Experience, or Priority Choice, will give passengers flexibility and comfort options, as well be able to choose the premium locations for the best cabins. They will also receive priority choice of early or late dining. Added benefits to this option are 50% off all personal training and fitness classes, as well as free room service delivery (from 6:00 a.m. to 11:00 p.m.). Passengers who book the Fantastica Experience on 7 night or longer cruises to the Caribbean on the MSC Divina will receive a beverage package. Only available for those who book balcony, oceanview, or inside staterooms.
The Aurea Experience, or Premium Choice, is a bundle of exceptional amenities. Passengers who book the Aurea Experience will receive priority boarding, a beverage package (unlimited alcoholic and non-alcoholic drinks – excluding premium drinks), a spa package (massage and spa consultation), access to the adults only Top 18 sun deck, and premium choice of balcony and suite staterooms. Guests will also be able to choose “My Choice Dining” for dining when they wish in the main dining room. Available only for balcony and suites.
The MSC Yacht Club, or Elite Choice, is the VIP all inclusive cruise experience. Passengers who book the MSC Yacht Club will have access to a private club, the MSC yacht Club restaurant, signature butler service, 24 hour concierge, and 24/7 complimentary alcoholic and non-alcoholic beverages in the Yacht Club.
Rick Sasso, the president of MSC Cruises USA, gave the following statement:
Consumers are increasingly seeking all-inclusive vacation experiences where all the services and activities they want can be paid for in one bundled package up front. Our new pricing model allows guests to customize their vacation experience based on their own personal desires.
These four new options have been available in European markets and are now being added to the Caribbean after the cruise line received positive feedback from passengers.