Internationally-acclaimed Norwegian Cruise Line (NCL) has unveiled the English and Chinese names for the world’s first purpose-built cruise liner for the China market. The most innovative ship ever styled exclusively for Chinese guests has been named ‘Norwegian Joy’ – translating into Chinese as 喜悦号 (Xǐ Yuè Hào). The name Norwegian Joy emphasizes the experience that the ship will offer — 尽享喜悦 海上乐园, a promise that guests will ‘Experience Paradise on the Sea’.
With a capacity of 3,900 guests, the new Breakaway Plus-class vessel will debut in China in Summer 2017. Norwegian Joy is designed specifically for the Chinese traveler, with cuisine and onboard experiences that cater to the unique vacation preferences of Chinese guests. This unrivaled customization for the China market has involved detailed consultation with Chinese partners and local experts on the subtleties of Chinese culture and preferences.
The upscale cruise experience especially tailored for modern Chinese travelers extends from world-class entertainment to a wide range of specially curated fine international dining, unrivalled duty-free luxury shopping at sea and a new range of incredible first-at-sea activities onboard.
Frank Del Rio, the CEO of Norwegian Cruise Line, gave the following statement:
“After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel.
Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind.”
Additional details, including the ship’s homeport, accommodations, dining and entertainment will be reelased in the coming months.
In addition to the ship name, NCL has also revealed a new Chinese name and logo exclusively for the mainland China market. The company’s name will be represented by characters 诺唯真 (Nuò Wéi Zhēn), translating as a ‘Promising, Exclusive and Authentic’ cruise line, which perfectly reflects the company’s dedication to offering the premier cruise product in China.
Along with outstanding entertainment, dining and upscale accommodations, Norwegian Cruise Line is renowned for a unique style of cruising known as Freestyle Cruising that offers guests the freedom and flexibility to dine, shop and enjoy entertainment on their own time schedule in a fun, relaxed, and energetic atmosphere. Only on Norwegian can guests enjoy their vacation at their leisure, with no set dining times, a wide array of dining experiences and a variety of award-winning entertainment.