Sailing its first cruise in 2020, Scarlet Lady will be equipped with an on ship record shop called Voyage Vinyl, The Groupie, a private karaoke and gaming lounge, and perfectly curated music and performances by up-and-coming artists as well as music trendsetters for Virgin Voyages’ Sailors to enjoy. (Photos can be seen below)
Virgin Voyages’ residency program will feature performances by world-class talent on cruise ship, in-port destinations and at The Beach Club at Bimini. Just last month, Virgin Voyages announced that the Grammy and Oscar-winning DJ, songwriter and record producer, Mark Ronson, has committed to four performances at The Beach Club at Bimini in 2020.
Based on Sailor demand, the cruise line has expanded the star-studded residency music lineup to include the multi-platinum chart-topping artist, DJ, producer/ remixer, MK (Marc Kinchen), who has committed to one performance in 2020. The Grammy-nominated electronic music duo Sofi Tukker, known for their smash-hit Best Friend, will also join the Virgin Voyages residency program.
Virgin Voyage’s fierce approach to music will feature exciting developments on Scarlet Lady. Here is a rundown of what you’ll find on the cruise ship.
Voyage Vinyl: A new record shop aboard Scarlet Lady that will be the go-to spot for Sailors to experience music from all eras and genres. It will feature personal listening stations, limited-edition vinyl collections with playlists by Virgin Voyage’s past & present DJs and a performance spot for live DJ sets by Scarlet Lady’s resident DJs.
The Groupie: The onboard bookable karaoke, gaming and movie lounge, designed as a modernist take on a Japanese-style karaoke room for Sailors to enjoy singing along to their favorite tunes with friends.
New DJ Residency additions: In addition to the previously announced DJ residency with Mark Ronson, Virgin Voyages is adding multi-platinum chart-topping artist, DJ, producer/ remixer, MK (Marc Kinchen) & Grammy-nominated electronic music duo Sofi Tukker to its roster of DJ residents. Virgin Voyages’ residency program will feature performances on ship, in-port destinations and at The Beach Club at Bimini.
WhiteLabel Creative: Virgin Voyages’ new music Creative Collective that will be responsible for developing the background sonic palettes across the ship and securing DJs for The Beach Club at Bimini’s residency program.
With the Virgin brand’s deep-rooted history in music, Virgin Voyages’ sonic identity will come to life aboard Scarlet Lady. Each space on Scarlet Lady will have a unique energy, thoughtfully developed by industry legends and brought to life by up-and-coming talent and special guest performances. The Virgin Voyages sonic identity will have a home in electronic music, but will also incorporate other music genres, ensuring that all Sailors will find a sound they love.
The brand defines electronic, as not solely a traditional “EDM” sound, but will incorporate all electronically programmed sounds, even those of more classic eras, and the early innovators of the sound from rare disco tracks, through to 80’s sounds and other important periods of electronic sound. That means timeless classics from varying genres will be artfully blended with the new and rising artists.
Virgin Voyages will begin offering cruises from PortMiami in April 2020. The cruise line will have a series of four and five night cruises to the Caribbean with port stops in Cuba, Mexico, and at the line’s private beach club in the Bahamas.