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Cruise NewsCruise Line Turning Used Ship Parts Into Souvenirs

Cruise Line Turning Used Ship Parts Into Souvenirs

Holland America Line is recycling carpet from their cruise ships and turning it into souvenir coasters that you can buy while on a cruise.

hal cruise ship

The cruise line partnered with the Danish carpet manufacturer Dansk Wilton for the coaster. They are the first recycled carpet product ever offered for sale in the cruise industry.

hal carpet coasters

The company has made 12,000 coasters from the carpet on three Holland America ships: Oosterdam, Eurodam and Nieuw Amsterdam.

They will be available for purchase on all Holland America Line ships by the end of October 2025.

They are made using Dansk Wilton’s innovative ReBond material — the same upcycled textile used in Holland America Line’s architectural signage — and demonstrate how circular design can transform waste into special, functional products.

hal coasters

The coasters are part of Dansk’s pioneering Re:Shape initiative, a sustainability-focused design program aimed at finding ways to transform and reuse carpet waste.

In addition to coasters, future plans for the project include using Holland America Line carpet waste to create notebooks, postcards, “do not disturb” door signs, artwork and other items that will be sold on board.

My Nguyen, director of interior design at Holland America Line, gave the following statement:

“This project reflects our ongoing journey toward more sustainable practices. These coasters are a tangible example of how discarded resources can be given a second life in the very environment they came from. We are proud to be the first in the industry to partner with Dansk and innovate carpet waste into beautiful usable products that our guests can enjoy.”

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Ben Souza
Ben Souza
Ben is a world traveler who has visited 40+ countries, taken over 80 cruises. He is one of USA TODAY's experts for their 10Best Readers' Choice Awards. His writings have appeared and been cited in various media outlets such as Yahoo News, MSN, NPR, CNN, Fox, and ABC News. Ben currently resides in Cincinnati, Ohio. Follow Ben on Instagram. Visit Ben Souza on Linkedin. You may email Ben at [email protected].
Cruise NewsCruise Line Turning Used Ship Parts Into Souvenirs
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