MSC Cruises, a cruise line where kids (11 and younger) sail free, has become even more child friendly as the cruise line announced a partnership with Lego and will be adding Lego themed playrooms to all of their cruise ships starting with the MSC Armonia.
MSC Cruises CEO Gianni Onorato gave the following statement:
“The Lego Group and MSC Cruises are both family businesses built on strong values that are recognized worldwide, so the two companies are a great match. The Lego Group bricks and toys are close to the hearts of millions of people who grew up playing with them, and with this partnership we hope to give our younger guests some magical memories that they’ll treasure forever.”
Experiences onboard will include a Lego Experience Day that will give kids the opportunity to earn their official Lego Junior Master Builder diploma. Sailor Walkabout will be the official costumed mascot on MSC ships.
The Lego playroom will be added to cruise ships when they are built or when when they go in for their scheduled drydock. The MSC Armonia will receive the first Lego room in November 2014. MSC Cruises currently has one cruise ship, the MSC Divina, sailing from a U.S. port to the Caribbean.
Passengers will also be able to purchase a Lego MSC cruise ship onboard in the near future.
As MSC begins to enter the U.S. cruise market, this partnership with Lego will help them compete with the mainstream cruise lines. Norwegian Cruise Line has a partnership with Nickelodeon, Royal Caribbean with DreamWorks, Carnival Cruise Line with Dr. Seuss, and Disney Cruise Line.
MSC Cruises is a privately owned and family operated cruise line and is one of the top 5 largest cruise operators in the world with a 6% share of the cruise market.