The sale included all three cruise ships in Azamara’s fleet as well as intellectual property of the cruise line and ships.
This strategic deal allows the Group to focus on expanding its Royal Caribbean International, Celebrity Cruises and Silversea Cruises brands.
“This creates huge opportunities for all parties,” said Richard D. Fain, Chairman and CEO of Royal Caribbean Group. “In fact, as we are inking this deal today, Azamara already has added a fourth ship to their fleet. I am confident that the brand’s success and growth trajectory will continue under the stewardship of Sycamore.”
“We look forward to guiding and supporting Azamara in its next phase of growth,” said Stefan Kaluzny, Managing Director of Sycamore Partners. “The brand’s high guest engagement, personalized service and unique Destination Immersion® strategy, position it strongly for continued growth in the upmarket space.”
Perella Weinberg Partners LP served as financial advisor to Royal Caribbean Group and Freshfields Bruckhaus Deringer LLP provided legal counsel. Kirkland & Ellis LLP provided legal advice to Sycamore Partners.
Royal Caribbean Group now owns Royal Caribbean, Celebrity Cruises, and Silversea Cruises. They are also a 50% joint owner of TUI Cruises and Hapag-Lloyd Cruises.