Norwegian Cruise Line partnered with JUST Goods for plant based cartons filled with 100% spring water. They will debut on their newest cruise ship, Norwegian Encore, and then roll out to every ship in their fleet by the end of the year.
The decision is the latest sustainable step forward for Norwegian Cruise Line. In 2018, the Company eliminated single-use plastic straws across its 16-ship fleet and private destinations, and as a result of this most recent initiative, it will replace over six million single-use plastic bottles every year.
These efforts are driven by the Company’s Sail & Sustain Environmental Program which is its commitment to minimize waste to landfills, reduce its CO2 emissions rate, increase sustainable sourcing and invest in emerging technologies.
Envisioned and founded by American rapper, songwriter, actor and activist Jaden Smith and family, JUST takes an innovative approach to sourcing and packaging the world’s most valued resource – water. The revolutionary company focuses on an impact model, taking into consideration both how the water is sourced and packaged.
JUST is 100% spring water in a plant-based carton. The carton is made of 82% renewable materials – the paper carton is made from trees grown in responsibly-managed forests and the cap and shoulder are made from a sugarcane-based plastic. It is refillable and recyclable. JUST has a global presence with bottling facilities in Glenn Falls, NY; Ballymena, Northern Ireland; and Ballarat, Australia, thus allowing the company to meet demand around the world without shipping water from a single production source. JUST takes care to use the most efficient shipping options available.
Andy Stuart, president and chief executive officer of Norwegian Cruise Line, gave the following statement: “We are a leading Company – one that is in the business of creating memorable experiences for our guests. It is imperative that we take meaningful steps to preserve our oceans and the destinations we visit.
Partnering with JUST is one of my proudest moments, as the head of our pioneering brand. This latest effort – the elimination of single-use plastic bottles across our fleet – is just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources.
While we are aware that this is just the beginning of what we and others need to do to be good stewards of our environment, we are committed to our Sail & Sustain initiatives and will continue to innovate for the overall benefit of the planet and its future.”