How You Can Ride on Princess Cruises’ Float in the 2027 Rose Parade

Princess Cruises is inviting its top guests to enter a contest for a chance to win a ride aboard the cruise line’s float in the 2027 Rose Parade.

Princess Cruises is inviting Captain’s Circle Elite members to “Share Your Princess Story” for a chance to ride on Princess’ floral float in the 138th Rose Parade in Pasadena, California on January 1, 2027.

Four winners will be selected to receive a trip for two and the opportunity to “sail” down Colorado Boulevard on Princess’ float; entries are open now through September 22, 2026.

How to Enter

To enter, eligible Captain’s Circle Elite members can submit a 300- to 500-word essay that celebrates the unforgettable memories, meaningful connections, and extraordinary destinations that have made Princess part of their story.

The entry form, official rules, prize description, and eligibility details are available at www.princessshareyourstory.com, and terms and conditions apply.

The contest is open to residents of the 50 United States and Canada, excluding Quebec. You must also be at least 18 years old and have completed 150 days on Princess ships or 15 cruises as of the start of the contest.

The winners will be selected on October 6, 2026, and receive a trip for two to Pasadena, including the winner riding aboard Princess’ float in the Rose Parade.

This will be the second consecutive year that Princess Cruises has had a float in the Rose Parade. The 2027 float will have the theme “Welcome”. It will reflect the discovery, connection, and sense of belonging that comes with exploring the world.

The float will be approximately 55 feet long and 22 feet high and feature more than 320,000 flowers, seeds, bark, leaves, and other natural materials. It will showcase areas of the world visited by Princess cruise ships, including Alaska, Japan, Australia, and Europe.

Marie Lee, Princess Cruises Chief Marketing Officer, gave the following statement:

“Princess guests have been at the heart of our story for more than 60 years, and many have shared incredible moments with us across decades of travel. As we celebrate the Rose Parade theme of ‘Welcome,’ we can’t think of a more meaningful way to bring it to life than by inviting some of our most loyal guests to share the Princess stories they treasure most – and welcoming four of them aboard our float on New Year’s Day.”