Cruise NewsHolland America LineCruise Line Unveils Exclusive Coffee Partnership

Cruise Line Unveils Exclusive Coffee Partnership

Holland America Line has unveiled an exclusive Rotterdam 1873 Coffee partnership that will make the Dutch specialty coffee available on cruise ships and for take home purchases as well.

Guests aboard Holland America Line cruise ships can now indulge in a specialty blend created exclusively for the premium cruise line in partnership with Beukenhorst Coffee USA Inc. The West Palm Beach, Florida, micro-facility of the Dutch coffee house Beukenhorst Koffie worked with Holland America Line to introduce Rotterdam 1873, a small-batch roasted coffee blend that pays homage to Holland America Line’s legendary luxury.

Named for the city and year Holland America Line was founded, Rotterdam 1873 is a rich coffee blend of the best Indonesian and Central and South American Arabica coffee beans. Rotterdam 1873 is available by the cup in all revenue venues, while guests looking to take home a souvenir from the cruise can purchase a regular or decaffeinated 12-ounce bag of the Rotterdam 1873 beans in Explorations Café and Grand Dutch Cafe.

Rotterdam 1873 is roasted fresh in small batches in Beukenhorst Coffee USA Inc.’s West Palm Beach facility and supplied to the ships. For more than 20 years, Holland America Line has been serving Beukenhorst Koffie imported from the Netherlands in the Lido Market, Dining Room and other venues where complimentary coffee is served.

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The Dutch have been roasting coffee since the 16th century, with signature blends from various regions. Arabica coffee is believed to have been the first species of coffee to be cultivated 500 years ago in Arabia. The Dutch, famous for their seafaring, brought the plant from Arabia to Java where the island became a leader in coffee production.

Orlando Ashford, President of Holland America Line, gave the following statement about the cruise line’s new coffee partnership: “As an innovator in premium cruising, Holland America Line is continuously looking to create unique experiences, and we’re excited to be the first cruise line to introduce our own branded, specialty coffee that guests can not only enjoy on board, but take home as well.

With Rotterdam 1873, we crafted a luxurious, small-batch coffee available only on our ships that will resonate with guests for its rich flavor and premium quality.”

About Beukenhorst Coffee USA Inc.
In 2017 Beukenhorst Coffee USA Inc. opened an espresso equipment showroom, training center and small-batch micro-roastery, 4th Wave Brew, to be able to fill the increasing demand for small-batch specialty coffees. Beukenhorst Coffee USA Inc. creates specialty blends, cold-brew coffee and private label projects using the freshest, cleanest and purest coffee available.

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Ben Souza
Ben Souza
Ben is a world traveler who has visited 40+ countries, taken over 70 cruises. He is one of USA TODAY's experts for their 10Best Readers' Choice Awards. His writings have appeared and been cited in various media outlets such as Yahoo News, MSN, NPR, CNN, Fox, and ABC News. Ben currently resides in Cincinnati, Ohio. Follow Ben on Instagram. Visit Ben Souza on Linkedin. You may email Ben at [email protected].
Cruise NewsHolland America LineCruise Line Unveils Exclusive Coffee Partnership

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