Cruise NewsCruise Line Enhances Loyalty Program

Cruise Line Enhances Loyalty Program

A cruise line has announced a new loyal program for their frequent cruisers that includes a new point and tier system and better perks.

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Windstar Cruises has enhanced their loyalty program based on feedback from their most frequent guests. The program now features larger discounts on select cruises, as well as a new system that rewards cruisers in proportion to the points they have earned. Cruisers will start earning rewards after their first cruise and progress from a One Star to a Four Star tier of benefits.

Yacht Club Members will now earn a point per cruise day (more points are earned daily for higher category suites), with discounts and benefits accumulating the more they sail. They will also enjoy a 20 percent savings on select Yacht Club Member sailings (not combinable with other offers). Rewards include:

  • Onboard credits that can be used for almost everything, from spa services to shore excursions
  • Discounts on shore excursions, Wi-Fi, laundry service, a selection of logo merchandise, and two beverage packages
  • Interactions with officers and the Captain

Windstar Cruises’ Yacht Club has always provided members special benefits and access including a five percent discount on all voyages and an additional five percent “welcome home” discount on cruises booked within 60 days of disembarkation from a qualifying cruise. Members also get a $100 shipboard credit referral gift both for themselves and each referred “first to brand” friend.

Other perks include early notification on new ports and itineraries, advance notice on sales, private sales exclusively for Yacht Club Members, select Yacht Club Member sailings and additional discounts at sister Xanterra Travel Collection brands (such as a $200 resort credit at The Lodge at Sea Island), and insider experiences with the officers on board.

Windstar is kicking off the new program with a Yacht Club Member appreciation week and an exclusive private sale for club members the week of October 26th, including attractive pricing plus double alumni savings on all Windstar sailings in 2021 and 2022.

Club members can save on Windstar’s Top 10 Cruises, which usually sell out, plus have early access to new itineraries visiting Israel, the Black Sea, Mexico’s Sea of Cortez, Alaska, and cruises along the West Coast of the United States. The newly transformed Star Breeze will sail in Tahiti from November 2021 through March 2022 for a chance to experience a Star Plus Class ship in the islands.

But while Windstar is focusing on previous guests and frequent cruisers with this new program, the cruise line is being discovered in record numbers by travelers looking for a different type of cruise experience – one on yacht-like vessels with itineraries that feature smaller ports and waterways, along with less populated shore experiences.

Windstar Cruises operates a fleet of six small yachts carrying from 148 to 342 guests and is known for visiting small ports and hidden harbors around the world. The cruise line will begin operating again in January 2021.

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Ben Souza
Ben Souza
Ben is a world traveler who has visited 40+ countries, taken over 70 cruises. He is one of USA TODAY's experts for their 10Best Readers' Choice Awards. His writings have appeared and been cited in various media outlets such as Yahoo News, MSN, NPR, CNN, Fox, and ABC News. Ben currently resides in Cincinnati, Ohio. Follow Ben on Instagram. Visit Ben Souza on Linkedin. You may email Ben at [email protected].
Cruise NewsCruise Line Enhances Loyalty Program

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