Carnival Cruise Line announced today an exclusive partnership with the most famous basketball team in the world, the Harlem Globetrotters, serving as the group’s official cruise line sponsor worldwide.
Combining the Harlem Globetrotters’ high-flying athleticism, theatrical stunts and comedic acts with Carnival Cruise Line’s role as the family cruise leader, the two ambassadors of fun will bring a new level of excitement to more than 150 of the team’s shows across the country.
The Harlem Globetrotters’ always entertaining exhibition games will be enhanced by Carnival’s signature brand of fun through in-game integrations, giveaways and joint marketing efforts such as a designated Choose Fun Zone seating area with branded signage, playful décor, special player interactions and more. This partnership will also provide Carnival with traditional marketing assets to support their charitable partners’ initiatives.
To celebrate the partnership, Carnival is launching an exclusive “Trot the Globe” sales event from May 21 – 23 which can be accessed at Carnival.com.
A video shot on board Carnival Horizon featuring Harlem Globetrotters stars Hammer Harrison and Dragon Taylor showcases the dynamic duo’s impressive skills as they make shots from high above Carnival’s SkyRide aerial attraction and Lido Deck.
You can view the video below:
Inductees of the Naismith Memorial Basketball Hall of Fame and known for their incredible dribbling, shooting and dunking skills as well as their crowd interaction, the Harlem Globetrotters have performed for more than 148 million fans in 124 countries since their inception in 1926.
Now performing 400 shows each year, the team has become a worldwide icon and pioneer in the sports industry showcasing some of the best basketball players in the world.