Carnival Cruise Line has signed an exclusive partnership with Build-A-Bear Workshop to bring the retail-entertainment experience to the cruise ships in their fleet.
Carnival Dream will be the first Carnival cruise ship to have a Build-A-Bear Workshop At Sea and the program will roll out to all 25 cruise ships in Carnival’s fleet by the summer of 2017. This exclusive partnership will also help raise money for St. Jude Children’s Research Hospital.
Building upon Carnival’s position as the family cruise leader hosting 700,000 kids a year, Build-A-Bear Workshop At Sea provides children of all ages an opportunity to make their own cuddly bear that can be customized with a variety of outfits and accessories, from tutus and high-top sneakers to, appropriately enough, vacation wear like bathing suits and sunglasses.
Each bear comes complete with its own “birth certificate” with the bear’s name and date he or she was created, as well as a logoed drawstring bag. Additionally, the bears have their own “voice” via a recordable sound chip with kids recording their own special message. Pricing will start at $20 per bear with outfits and accessories starting at $5.
And the fun doesn’t stop at just making bears — kids can create monkeys, leopards, turtles and other furry friends, as well as a St. Jude Bear with proceeds benefiting St. Jude Children’s Research Hospital, one of Carnival’s primary charitable partners.
Christine Duffy, President of Carnival Cruise Line, gave the following statement:
“Build-A-Bear Workshop is a popular part of American culture and we’re delighted to provide our guests with an opportunity to make their own custom-designed bear and create a lifetime of memories. We are equally grateful to partner with Build-A-Bear Workshop to help raise money for the special kids at St. Jude Children’s Research Hospital.”
Participants can make their custom-designed bears at pop-up Build-A-Bear Workshop At Sea workstations located within the Camp Ocean facilities or join the ships’ cruise directors with festive Build-A-Bear At Sea parties held each cruise and featuring music, bear-themed snacks and photo opportunities.
The pop-up workstations are set up at designated times throughout the cruise and include everything to make a cute, huggable bear with racks filled with various outfits and accessories as well as an iconic stuffer that allows participants to add soft stuffing to make their bear as plush and cuddly as they want.
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